Archive for August, 2010

Armani Exchange 3D Fall 2010 Advertising Campaign Feature Model Arthur Sales

Posted in Fashion, Giorgio Armani with tags , on August 11, 2010 by Alan + Mei-Mei the pug

This Fall, Armani Exchange takes you & your fashion into a sexy 3D experience with their new Fall 2010 Advertising campaign. “2020 Speed Style” delivers an intense mood of rugged chic and cool sensuality, where runaway lovers escape from the fiery streets above and take refuge in a mysterious urban underdome, where nothing exists except the seductive intrigue of speed and style.

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Armani Exchange is among the leaders in the fashion industry to use 3D images for the main seasonal campaign. Always on the cutting edge of technology and style, Armani Exchange continues to create innovative ad campaigns that directly target the urban, hip & trendy A|X Generation customers.

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The A|X Fall 2010 3D advertising campaign will run in GQ, V Magazine, and Interview with exclusive A|X 3D glasses for viewing the creative. These ads will direct readers to a specially designed 3D page on the A|X “Life” section of the brands website, where users will be able to view an exclusive 2D and 3D music video based around the A|X Fall 2010 advertising campaign on A|X:TV.

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The ad was shot over three days on location on a soundstage in Brooklyn, NY, the campaign’s set was constructed to create the stylistic futuristic underworld of “2020 Speed Style.” The whole setting is lit by dramatic light shadow the darkness to provide a mysterious futuristic backdrop to cutting-edge street chic styling and accentuate the provocative energy and intense mood of intoxicating danger. The campaign also features a Ducati 1198S Motorbike as a prominent character, adding an erotic and surreal visual aesthetic to the cinematic-style images.

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Shot by photographer Matthew Scrivens and created by an in-house team under the direction of Tom Jarrold (CMO for A|X). The cast features Tamiris Souza Freitas (One Model Management), and Arthur Sales (Major Models).

So without further wait, here is the 2D version of this fabulous Ad for your enjoyment! OMG, it’s sooo sexy!

To see the 3D version, please visit armaniexchange.com

Until next time, be well and look fabulous!

XOXO

Alan + Mei-Mei the pug

Rachel Zoe’s “I Die” For Fashion Spread In Harper’s Bazaar Magazine

Posted in Celebrity & Entertainment, Fashion, Marc Jacobs, Michael Kors, Vera Wang with tags , , , on August 9, 2010 by Alan + Mei-Mei the pug

The super stylish celebrity stylist and reality star Rachel Zoe always dressing her Hollywood star clients in famous designers like Marc Jacobs, Michael Kors to Vera Wang. With her very own unique style, her looks has been copied and emulated by many fashionistas.

In the September 2010 issue of Harper’s Bazaar, Rachel Zoe is in a stunning spread that features her with some seriously sought-after American designers. Harper’s Bazaar cleverly using the common use phrase that Rachel always use whenever she saw something super fabulous “I Die! ” and Fusing fashion and fantasy, images depict what would actually happen if the stylist to the stars really did “die” for fashion with the designers themselves going in for the kill!

Photographed by Douglas Friedman, my favorite one is the impeccably dressed Michael Kors digging Rachel’s fashionable grave, with the perfect accessories to murder! “To die for” fabulous Michael Kors high heels and handbags! (Click on the photo to see it in full size)

Michael Kors syas to the magazine: ” The perfect accessory can make the difference between looking blah and totally to die for
 

I also love the one of Vera Wang offering Rachel a cocktail and secretly pouring poison from her ring into the drink! haha. (Click on the photo to see it in full size)

Vera Wang tells the magazine: “I only want to kill Rachel when I don’t land one of her fabulous clients for the Oscars!”
 

How can we not love the photo of Marc Jacobs tied down Rachel on an electrocution chair, dipping her feet in a bucket of water and pretend to give her the “Perm” of her life! LOL (Click on the photo to see it in full size)

Marc Jacobs says to the magazine: “Rachel’s energy is electrifying…and often shocking! ”
 

Here is a video of behind the scene of this fabulous photoshoots!

You can check out more to-die-for photos below or go to HarpersBazaar.com  for the entire story.

Until next time, be well and look fabulous!

XOXO

Alan + Mei-Mei the pug